SEO Tools: Pros and Cons
SEO Software: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to abandon utilizing automatic SEO tools. It is even said that using automated software can damage your search engine rankings. On the other hand, search engine optimization is a ground where the amount of dull routine tasks is huge. Doing all of it by hand is much more difficult and is a real waste of time. So in this text we will split different SEO software into groups basing on its purpose and will try to find which actions can be performed manually indeed, and which ones are better to do automatically.
1) Making content. There are many tools that present automatic synonymizing of any given text. There are products that even claim to create human-readable texts produced 100% automatically. However, until tools will learn to understand the sense of a text, they won’t be able to create a more or less quality automated content. So this task should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your site, instead of throwing those money into some “advanced” tool that does this automatically.
2) Gaining backlinks. This is the second important SEO task, though somebody could name it the first. A quality link building requires you to look over hundreds of possible linking partners and filtering only those sites that are strongly related to your one, with a quality text and a trust rank at the same time. Such job can be automated for a small percent, since you don’t have to find possible linking platforms by hand. Though, the final decision still is upon you. It is you who should consider the quality of websites and rank their relevance to your website. Finding link partners is merely 10% of the entire job. The rest is done manually.
3) Checking search engine rank. Generally, you need this to track your efforts – whether you’re doing right, or your activity doesn’t fit the target. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need that amount. If your site isn’t located within the first 20-30 results – nobody finds it anyway. So in a SEO sphere it is better to restrict web position checks with first 40-50 results. However, if there is a large number of keywords to control, the process may still use up a large amount of time. And here is where an automatic tool is really irreplacible! With an automated rank monitor you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should stick with search engine friendly tools, to avoid possible difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keywords related to your niche is another task that is automated easily. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are a lot of methods of finding quality keywords and many of them can be dug through automatically.
In conclusion, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still require you to apply your hands and your brain.